Johnny Nelson believes YouTubers like Logan and Jake Paul can have a positive effect on boxing, despite scepticism about the American brothers.
Logan Paul first stepped through the ropes in 2018 for an exhibition bout against KSI in London for an amateur bout which captured the imagination.
A year later, he had managed to obtain a professional license and fought in the States on a pay-per-view card in the main event while world champions Billy Joe Saunders and Devin Haney were tucked away on the undercard.
It seemed to inspire his younger brother, who fought for the first time as a pro just two months later and then made his second appearance on Mike Tyson’s undercard on his return against Roy Jones Jr.
After calling out Conor McGregor and Michael Bisping, he settled on Ben Askren and the two will meet this weekend in Atlanta at the Mercedes-Benz Stadium.
Speaking to talkSPORT after news of Logan Paul’s fight against Floyd Mayweather had just broken, former WBO cruiserweight world champion Nelson insists the emergence of young social media superstars in boxing can actually be a help to the sport.
“Yes I do,” he said. “And I know the purists will probably lose a lot of sleep over it and choke on their sick.
“But you’ve got to remember now; our sport is getting into the homes of people it never would have done in the first place.
“It’s getting the eyes and the attention of youngsters and people that don’t even understand out sport.”
Speaking after his comeback fight, even former world heavyweight champion Tyson admitted ‘boxing owes these guys’.
“My ego says so many things, but my reality is that they help boxing so much,” Tyson admitted.
“Boxing owes these guys. They owe these YouTube guys some respect. … These guys make boxing alive.”